August Update: On the Move

We kicked off the month heading to Offenbach for the 1st European Barefoot Tradeshow! It was an incredibly energizing deep dive into the world of natural footwear – filming innovators, soaking up insights, and generally feeling very optimistic about the future of feet.

After that, I took a much-needed couple of weeks off. Even documentary filmmakers need to put their feet up and recharge, especially when dealing with such weighty (and sometimes baffling!) topics.

But once recharged, it was back to the compelling chaos! I spent time trying to connect with a major traditional shoe brand – let's just say, getting a straight answer on design philosophy can be an adventure in itself.

My ongoing conversations with the Federal Office of Public Health (OFSP) also provided... interesting perspectives on institutional engagement, which always makes for good behind-the-scenes "rant" material!

Beyond the calls and emails, August was packed with action. We filmed on a beautiful barefoot path, got creative with the documentary's opening in some rather unconventional locations, and continued to refine our storyline. Plus, I connected with new experts whose insights are proving invaluable to understanding this whole complex issue.

So, August was a significant leap forward for "Stupid Shoes."

It’s a windy road where every step brings us closer to sharing this vital story.

Stay tuned – you won't want to miss what we uncover next!