Making Stupid Shoes

We’re taught that shoes need breaking in, but what if shoes are breaking us ?

"Stupid Shoes" is a feature documentary investigating the multi-billion dollar health crisis hidden in plain sight.

From a 500-year-old design flaw to a modern industry that puts fashion before function and governments turning a blind eye, this film exposes why our whole bodies are breaking down early and why the systems meant to protect us are failing.

Support "Stupid Shoes" today and be the first to see the film that will change the way you think about your health—starting from the ground up.

Have You Ever Really Looked at Your Shoes?

Seriously, take a moment. Compare the shape of your shoe to the shape of your actual foot. Do they match? Or does one look... well, squished?

It's a simple observation, but it sparks big questions:

  • Could this design choice be the root cause of widespread mobility issues?

  • Why are most shoes not shaped like feet?

  • How did we arrive here?

  • What are the hidden physical, social, and even economic costs of forcing our feet into shapes they aren't meant to be in?

I needed to know and the more I found out how deep the rabbit hole went, the more I knew this story needed to be told.

This film ‘s goal is to create a-ha moments.

For generations, we've accepted modern footwear without much question. But what if the answers to better movement, reduced pain (even pain we don't realize is connected), and improved well-being are right beneath our noses... or rather, our feet?

Every pledge you make doesn't just fund a documentary. It funds that exact scene, the crucial expert interview, or the clear animation that will finally make it "click" for a parent, a policy maker, or anyone who thinks these pains are just a “normal part of aging”.

By backing this film, you are directly funding the moment of clarity that will change someone else's life, just like it changed mine.

Why we’re asking for your help

We're already deep into interviews and research, but bringing a thorough investigation like this to light requires resources.

Your support is essential to fund the clear scientific animations needed to explain complex concepts, the beautiful music, and the promotion required to share these findings far and wide.

Why Is This Investigation So Urgent?

Imagine looking back a year from now.

  • How many more people will continue wearing shoes that might be silently harming them?

  • How many opportunities for better health and movement will be missed because the questions weren't asked?

  • How many children’s future mobility will be at risk because their parents don’t know the truth?

Your contribution today helps ask those questions.

You are funding the work that can lead to widespread "a-ha moments" and empower people with knowledge they desperately need.

You're not just backing a film; you're investing in a crucial public inquiry into something we often take for granted.

Donate now

Featuring World-Renowned Experts

Frequently Asked Questions

  • We’re half way through filming and are preparing for the resource-intensive stage: post-production. Your support is essential now to fund the editing, animation, and sound design needed to bring this story to the finish line and begin promoting to reach a global audience.

  • Your pledge directly funds the essential final stages of production. This includes the remaining travel, professional animations to visualize the science, movie score by a real live human composer and promotion to get it in front as many eyeballs as possible.

  • Our target for the world premiere is June 2026. Making a high-quality, impactful documentary is a marathon, not a sprint. Your support ensures we have the resources to do justice to this important story without rushing the crucial post-production process.

  • The best way to follow our journey is by signing up for our email newsletter for exclusive updates (see below).

    We'll also be posting regular behind-the-scenes content on Instagram and our blog.

Ready to Make a Bigger Impact?

We are actively seeking partners and investors who understand the significance of this investigation and want to help bring its findings to a global audience.

If you're interested in becoming a business backer, let's discuss how we can collaborate.

Learn more