Making Stupid Shoes

Join me on down the rabbit hole hiding at our feet

You probably put your shoes on today without a second thought.

This film is about that moment.

It investigates the slow, unseen damage of modern shoes, questioning how we came to accept a design that shortens our active lifespan and costs our society billions.

We’re digging into how we got here, asking tough questions to the industry players, health policy makers and medical body, and exploring existing and future solutions to this crisis.

Join us as we uncover the story hiding at our feet.

Well… because this «small» problem is actually a massive, multi billion $ hidden epidemic that affects the quality of life for billions of people.

Musculoskeletal problems cost billions and are the #2 health cost in Switzerland. The total economic burden of work-related MSK disorders is estimated to cost the EU up to 2% of its collective GDP, not to mention the physical and mental cost. It’s huge.

This film connects the dots in a way that’s never been done before.

It will be a tool for parents buying their child’s first shoes, for anyone who works on their feet, or suffers from foot, knee, or back pain.

Our goal is to arm you with knowledge that can directly lower personal suffering and the staggering societal costs of these preventable issues.

With everything going on, why make a film about shoes?

What We Need & What You Get

We’ve done the homework and lined up the experts. Now we need to get this story out into the world.

Our funding goal covers:

  • Post-Production: Give this story the scale it deserves with animated graphics, and composing a score that gives the film its soul, made by real humans, not AI 🤖

  • Promotion: In today’s world, attention is an expensive commodity and we’re going to need quite an important budget for pitching and promoting the film.

  • Independence: Your support means we don’t answer to anyone. No corporate sponsors dictating what we have to say, no institutional agendas. Just a commitment to finding the truth.

Every every single franc helps us get one step closer.

What do you get?

Every donation gets a personal email from the director and for donations above 100.- will get to see the movie before anyone else.

But the most important thing you’ll get from backing this film is knowledge. You’ll get answers that help you make better decisions for your own health, in an area most of us overlook. 

Frequently Asked Questions

  • Absolutely! We'd love for you to learn more about the story we're telling. You can find the details and watch the current trailer on our main project page.

  • Maybe, but that's not the intention. This film is about knowledge, not dogma. We provide a practical, evidence-based roadmap for better foot health. The goal is to empower you with the information you need to make informed choices for yourself and your family.

  • As a first-time director, traditional funding is not an option. Your support makes this film possible and, crucially, guarantees our editorial independence. We are investigating a multi-billion dollar industry and questioning public health bodies. Your backing ensures our only accountability is to the truth.

  • Our goal is to spark the public health conversation authorities are avoiding. This film is a tool for anyone who wears shoes daily. With musculoskeletal disorders costing Switzerland billions every year and health costs exploding, we can't afford to ignore this issue. I want to arm people with knowledge to help lower both personal suffering and these staggering societal costs.

  • We are currently deep in the production phase, which includes editing, sound design, and scoring. Our goal is to have the film fully completed and hold the exclusive online world premiere viewing for our supporters by June 2026.

  • We are 100% committed to finishing this film, no matter what. However, reaching our goal allows us to make the film the way it truly deserves to be made. If we fall short, we'll have to make tough creative compromises. For example:

    • Instead of collaborating with our talented composer to create a unique, emotional score, we'd have to rely on generic stock music.

    • We would have less budget for professional sound mixing and color grading, which are crucial for a truly cinematic experience.

    • Our marketing and festival submission budget would be significantly smaller, limiting the film's reach and its potential to find a wider audience.

    Your contribution directly impacts the final quality and success of the film.

  • That would be an amazing problem to have!

    Any funds raised beyond our initial goal will be put directly back into the project in two key ways:

    1. Expanded Promotion: We would expand our marketing and distribution strategy. This means submitting the film to more festivals around the world, running targeted online campaigns, and getting it in front of as many eyes as possible.

    2. Paying Our Team: It would allow us to finally pay our core creative team for their time. This project has been a self-funded labor of love for many months, and being able to compensate the hardworking people who have poured their hearts into it would be incredible.

  • Yes. You will get a receipt mentioning the donation amount immediately after payment.

  • The best way to follow our journey is by signing up for our email newsletter for exclusive updates (see below).

    We'll also be posting regular behind-the-scenes content on Instagram and our blog.